Welcome to McSAFE

At McSAFE, we specialize in guiding manufacturers of fast-moving consumer goods (FMCG) through the intricacies of market entry in Germany, Austria, Switzerland, the Netherlands and other neighboring countries. With our deep-rooted expertise in these specific regions, we offer customized consulting services focused on channel analysis, competitive review and strategic market entry advice designed for companies looking to establish and grow their presence in these highly competitive markets.

01_____ Expert-Led

Guided by Experts with Decades of Market Insight.

Our consultancy is powered by seasoned experts whose deep market-specific knowledge ensures you receive superior strategic advice.

02 _____ Customized

Tailored Strategies to Match Your Unique Business Needs.

We craft customized consulting solutions that align precisely with the unique challenges and aspirations of your company.

03 _____ Objective

Unbiased Advice for Independent Business Decisions.

We uphold an objective stance, offering unbiased and independent consultation to empower your business decisions without conflicts of interest.

Main Modules of our Service Portfolio

Channel Analysis

Successfully launching your brand in the German and adjoining markets starts with a solid understanding of distribution channels. Our channel analysis service provides a detailed assessment of existing channels and identifies opportunities to optimize market penetration. We ensure that your products are positioned to reach your target customers in these regions.

Competition Review

Knowledge of the local competition is crucial for success in the German, Austrian, Swiss and Dutch markets. Our competitive analysis provides a deep insight into the strategies and market performance of your direct competitors. This insight enables us to develop customized strategies that will bring out the strengths of your products and differentiate you in these well-established markets.

Market Entry Consulting

Entering a new market requires an understanding not only of the consumer landscape, but also of local regulations and cultural specifics. Our market entry advisory service is specifically tailored for FMCG manufacturers looking to gain a foothold in Germany and its neighboring countries. We offer comprehensive advice on regulatory compliance, consumer behavior and potential market barriers to ensure a smooth and successful entry into these markets.

Sales Management

Our sales management services focus on maximizing your market impact through effective client acquisition strategies, headquarter visits for firsthand negotiation leverage, condition negotiations to secure favorable terms, and diligent company representation. We equip your company with the necessary tools and expertise to enhance your presence and profitability in the German and adjoining markets.

Why choose us?

McSAFE has a proven track record in facilitating the market entry of FMCG manufacturers into the German-speaking markets. With over 30 years of experience and a team of experts familiar with both the challenges and opportunities of these markets, we are well equipped to help your company succeed.